Nike aims sneaker subscriber scheme at $10 billion U.S. kids market

- Nike Inc will launch a new subscription service for kids sneakers this week that seeks to woo parents with an offer of fewer nightmarish trips to the shoe store in exchange for a regular fee and consistent brand loyalty.

With three tiers of subscription – $20, $30 or $50 a month – Nike Adventure Club is aimed at 2-year to 10-year olds and effectively gives subscribers a new pair of Nike sneakers that cost about $50 or more once a month, once every two months or once every three. The big challenge, he admitted, was helping parents get the right shoe for kids with constantly growing feet without trips to the mall or a series of mailed returns.

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Nike aims sneaker subscriber scheme at $10 billion U.S. kids marketNike Inc will launch a new subscription service for kids sneakers this week that... Screw Nike! With that age group, perhaps a 'Build Your Own' kit would be more on brand. Where can i subscribe,i'm just in my forties.
Herkunft: Reuters - 🏆 2. / 97 Weiterlesen »

Nike is launching a shoe-subscription program for kids in a move to capitalize on a $10 billion marketThe Nike Adventure Club subscription service will allow parents to pay a monthly fee in exchange for new kids' shoes multiple times a year. as tientzuo & gabeweisert said, everything can be a subscription business. justdoit Sergiev Posad .made Moscow
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Nike is entering the subscription business with a kids' sneaker clubParents enrolled in the Nike Adventure Club can order shoes for their kids ages 2 to 10 either on a quarterly, bimonthly or monthly basis, paying monthly fees of $20, $30 or $50, respectively. なんでもサブスクの時代になってきたな。
Herkunft: CNBC - 🏆 12. / 72 Weiterlesen »