These 15 major US companies are showing that gender diversity is key to outperforming the competition

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A Morgan Stanley report introduced a new metric to evaluate gender diversity for more socially conscious investments and employment decisions.

This story requires our BI Prime membership. To read the full article,That's because firms that are more gender diverse have been shown to outperform their less-diverse counterparts.

That's according to Morgan Stanley's research on gender diversity, which identifies the difference in performance, through average returns, as 2.8% annually — which translates to a sizable sum if you're a firm as large as Walmart or Apple.it released three years ago to help investors identify leaders in gender diversity. With this recent iteration, the company's researchers have introduced a new concept: the Holistic Equal Representation score.

Even after controlling for size, yield, profitability, and risk, the researchers found that in the past nine years, firms with higher HER Scores outperformed those with lower scores.

 

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