WEF on Africa a major boost for brand SA, to give economy a R19m injection | IOL Business Report

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The 28th World Economic Forum (WEF) on Africa kicks off in Cape Town today, attracting more than 1 000 international delegates and is expected to have an economic impact of more than R19 million on the region. busrep

CAPE TOWN – The 28th World Economic Forum on Africa kicks off in Cape Town today, attracting more than 1 000 international delegates and is expected to have an economic impact of more than R19 million on the region. This was according to research by the Cape Town and Western Cape Convention Bureau, which said that the WEF on Africa would result in a sizeable injection into the local economy.

He added that the global event was set to boost the Cape economy through direct spending by the delegates, as well as boosting the brand of the Cape as an economic and ideas hub on the continent.Wesgro collaborated with Brand South Africa in their WEF Africa Media Tour, which took place yesterday. However, the country has attracted criticism from other African countries as it was rocked by an outbreak of xenophobic violence in Joburg, the economic hub and Pretoria, the administrative capital.

 

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