Walmart is cautiously rolling out its own gun control, and it's a sign of how major companies are starting to value more than just profits

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After shootings in at US Walmart stores, the retail giant is curbing gun sales — and it's happening as companies say they care about more than profit.

Walmart has a gigantic presence in American life. Two of its stores were the sites of recent mass shootings. Walmart CEO Doug McMillon has declared that the company is curbing its guns and ammunition sales — and it's part of a larger trend of social responsibility among American mega-firms. This article is part of Business Insider's ongoing series on Better Capitalism. Visit Business Insider's homepage for more stories. Walmart is one of the most massive entities in American life.

Walmart has a gigantic presence in American life. Two of its stores were the sites of recent mass shootings. Walmart CEO Doug McMillon has declared that the company is curbing its guns and ammunition sales — and it's part of a larger trend of social responsibility among American mega-firms. This article is part of Business Insider's ongoing series on Better Capitalism. Visit Business Insider's homepage for more stories. Walmart is one of the most massive entities in American life.

 

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Hopefully the liberally controlled Congress will do the same with tougher gun control laws that are not only aimed at assault rifles but hand GUNS too

Perhaps I'm cynical, but this new 'caring' of companies is more likely a change in the profit equation. Less restrictive gun sales are no longer ≥ customer loyalty, legal exposure, and getting more sales by being in the news for being 'caring'. Let's be realistic, here.

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