Impossible Foods says China its top priority meat substitute market

FUXIAN LAKE, China - Impossible Foods, a California-based producer of meat substitutes made from plants, is actively working to speed up its entry into China, its number one priority when it comes to overseas markets, the company’s chief executive told Reuters.

He said the company was in preliminary talks with potential partners, and was hoping to find enterprises or local governments that would help bring their technology to China once the firm completes the required regulatory processes. Impossible Foods’ main rival, Los Angeles-based Beyond Meat , has also yet to make a move into China. The foreign firms will also face competition from domestic companies such as Shenzhen-based Whole Perfect Foods.

“As soon as we have gone through the process and are welcomed into China by the government, and we have partners to work with, we’re going to move as fast as we possibly can,” he added.

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