MUMBAI: Competition in India's booming streaming market is heating up as Netflix joins forces with a director of Bollywood feel-good blockbusters and Apple launches its TV platform for 99 rupees a month.
"It's going to be P.H.A.T - pretty hot and tempting," said Johar, whose Dharma Entertainment is one of India's biggest production firms and which already teamed up with Netflix for the successful Lust Stories anthology. But Netflix faces stiff competition in Asia's third-largest economy as Amazon's Prime Video, Disney's Hotstar, Alt Balaji and other local platforms jostle for digital subscriptions and eyeballs.US technology giant Apple on Wednesday announced the launch of its streaming platform Apple TV+ in India, hoping to upend competition.
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