co-founders Nina Faulhaber and Meg He understand the value of teamwork—it’s what’s helped them build the business from a seven-piece collection of versatile wardrobe basics into the growing, mission-driven brand it is today.
Four years in, the company is entering a new stage: expanding its team, exploring physical retail, and investing in new product categories. Throughout it all, though, Faulhaber and He are determined to keep the brand’s values—sustainability, functionality, the idea of “doing more with less”—central to everything they do, which means ensuring the rest of the team is as committed to them as they are., and left with strategies for keeping the company’s culture intact as it scales.
“So we came into it in a very raw state, and having that mentorship and accessibility, and the session being at The Wing, where we immediately felt such a mutually-supportive situation and community—it turned into a really productive conversation for that reason, because it was so real.”“As founders, we can usually get people really excited when we interview someone or when we’re on a panel or when a customer comes into the office, because they hear the story from us directly.
“But now, we have a lot of people on the team who have started carrying that culture. So when we get panel invitations it’s not necessarily Meg or me—oftentimes it’s Kelsey who does marketing or Millie who does our designs or Eden who does our production—and they’ve been able really to step into that culture carrier role in such a strong way. We love that.”: “That’s also true to the context of sustainability.
“We talked about the space that we need to—and ought to—hold for other folks and how culture can be the underlying foundation for that. We want to allow people to integrate, but have processes that will help them—and us—continue to grow the culture.”