The last year of drinks data shows that numerous flavors of hard seltzer are on a major sales streak. Their lower alcohol content, portability and gluten-free flavor profiles appeal to a new generation of health-focused drinkers.
as, already having four to six percent alcohol content, they don’t dilute the drink as much when mixed with spirits.White Claw, whose advertising campaign features beach shots and waves, has even experienced shortages. Not surprisingly, these market gains and promotions have increased interest in the category from many demographics.The millennial-driven focus on drinking “healthy” and less frequently has driven interest in these beverages.
He confirms that the category’s portability is a strong asset. “In the wine category hard seltzer definitely overlaps more with those who purchase smaller wine sizes.” They would include cans, 187-milliliter bottles,and half bottles. “This could work in both directions, with hard seltzer drinkers [eventually] trying some wines in that format. Especially if the categories are merchandised together in the cold box,” he notes.
Well you can hydrate and drink at the same time 🤷🏼♀️
KyleKulinski