The sea change sparked by the advent of digital medicines threatens to reshape the entire healthcare value chain.
In this report, Business Insider Intelligence will explore the drivers lighting a fire under the DTx market, identify the leading DTx market players, and unpack the varied ways vendors reach their intended audiences. We will also assess both the opportunities and risks DTx companies and their products pose to payers, pharmaceutical companies, and medtech firms.
Proactive pharmaceutical firms and medical device makers can benefit from DTx's proliferation through tie-ups with vendors that give the incumbents access to piles of real-time data as well as the possibility to expand revenue opportunities through commercializing new products and programs — but sluggish drug- and device makers risk waving goodbye to consumers opting for digital solutions.
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