Facebook execs planned 'switcharoo' on data policy, court filings show - Business Insider

Some executives at the world's biggest social network appeared to refer to the strategy of promoting a privacy-focused explanation for the change as the "Switcharoo Plan," internal emails included in sealed California court filings show.

The documents come from a lawsuit filed in 2015 by Six4Three, the developer of a now-shuttered bikini photo app that lost access to Facebook user data as a result of the changes, which were announced in 2014 and implemented the following year. Portions of the material have been released over the course of the past year, after a British lawmaker obtained them, but provided an incomplete picture of the period between 2012 and 2014 when policy changes were debated within the company.

Those in the last category were able to regain access by agreeing to make mobile advertising purchases or provide reciprocal user data to Facebook under "Private Extended API Agreements," according to the emails.

No one would care if Zuck hadn't apologized and made everyone suspicious that they had been harmed.

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