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She studied psychology and human sciences in college, but realized that she didn't want to be a therapist. Then she went to graduate school for mass communications, and found herself falling into nonprofit marketing. I've been doing this kind of work for about 15 years, but started Ampersand several years ago. The thing that's a little ironic is that I felt like a fraud when I first started doing marketing work, even though I own a marketing business that made six figures in the first year and has doubled from there. The problem I had in college and shortly after was that I didn't know how to focus my drive.
That's how I fell into nonprofit marketing — my combined experience and education made me really attractive for organizations with little to no marketing budget. This meant that from the very first day of work, I helped craft the brand of the organization and then translated that into clear messaging, print materials, videos, and websites.
One summer I was a production assistant for the morning news at a local NBC affiliate. Another summer I worked 18-hour days on independent films and commercial video projects, and as a production assistant on projects for National Geographic, The History Channel, and some random architecture firm. These were not glamorous jobs, and at the end of most days my feet felt like bloody stubs, but it gave me insight and unique experience that could never have come from the classroom.
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