ProSieben says merger with Mediaset wouldn't work

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German broadcaster ProSiebenSat.1 is more interested in collaborating in digital...

Yet, Conze said, the path to salvation does not lie in cross-border mergers.

Italy’s top commercial broadcaster could further lift its stake in ProSieben, a source with knowledge of the matter said on Tuesday. The group’s chief financial officer, Marco Giordani, has ruled out a full takeover, however. Last week, Giordani told analysts on Mediaset’s third-quarter results call that he had made a personal phone call to Conze. He told the same call that Mediaset would prefer a merger but was open to other forms of tie-up.Mediaset declined further comment on Thursday.Conze, who joined ProSieben last year from UK home appliance maker Dyson, has pressed ahead with a pivot to digital forms of entertainment while looking to strengthen content production and build its e-commerce portfolio.

 

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