DNA testing business strategy: 23andMe, Ancestry, Helix - Business Insider

Still, for years, it seemed like interest in genetic testing was only increasing. But this year, the companies are starting to run into a slowdown.

As demand recedes, consumer genetics companies have spent the past year grappling with what comes next. Genealogy giant Ancestry has been moving into health, a market it hadn't previously touched. 23andMe has been reckoning with evolving its business model beyond a one-time test. Helix, a company that had ambitions of being the "app store" for genetics, has been pivoting away from the consumer market toward health systems willing to foot the bill for their patients.

"My personal view is that the ancestry segment itself, the genealogy segment, is not something that everyone is going to want. We may be seeing a point where most people who are interested in that have gotten in already," said Justin Kao the cofounder and senior vice president of business development and strategy at Helix. "I think a lot of players in the field are looking for what's next.

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Stock market investing strategy: Why cyclical firms could rally - Business Insider'I like the fact that there's a lot of fear:' A Wall Street expert explains why it's the perfect time to buy stocks tied to the economy, even though they're stuck in a huge slump
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

How to get into Duke University's Fuqua School of Business - Business InsiderHere's what it takes to get accepted into Duke University's Fuqua School of Business, according to 3 MBA grads, an admissions dean, and 2 former Fuqua staffers
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Mars CEO: Millennials treating pets like kids is good for business - Business InsiderThe pet care industry is booming, especially among Gen Z and millennials, who increasingly see their pets as more than just animals. StopDoingThat
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

12 podcasts to help manage your company or small business's finances - Business InsiderTo help you get comfortable wearing that CFO hat, we rounded up 11 company founders and small business owners to recommend their favorite podcasts.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »