, and the presentation characterized the mega-mergers of VML and Y&R and Wunderman and JWT as successes, hinting that Read plans to continue the strategy.Mindshare with Neo Media World, a performance marketing firm.
WPP said it’s working to reduce its reliance on Google and Facebook by drawing from sources like Amazon, Microsoft, LinkedIn, and IBM.WPP plans to integrate AI, voice, esports, and AR capabilities with Adobe, Microsoft, Facebook, Amazon, and Snap, among others.Read has acknowledged that creativity is a weak spot for WPP, especially in North America — a point reinforced by
that hit one of its largest agencies, Ogilvy, this past week. WPP also said it planned to name leaders to oversee its relationships with each of the major platforms.WPP downplayed the late 2018 loss of lead global creative duties for Ford by explaining how it designed the car maker's FordPass app. WPP announced the launch of a new, internal tech platform called WPP Open that promises to make the company's tech capabilities available to all of its agencies in one place.WPP said the new platform would consolidate apps, consumer databases, content creation programs, and other tools from WPP companies and third parties.
As evidence of its success, WPP listed the tech giants among its largest clients, with Google at number two.
لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:
مصر أحدث الأخبار, مصر عناوين
Similar News:يمكنك أيضًا قراءة قصص إخبارية مشابهة لهذه التي قمنا بجمعها من مصادر إخبارية أخرى.
5 restaurant executives and insiders reveal the industry's biggest challenges for 2020 - Business InsiderBusiness Insider spoke with five restaurant industry insiders about the biggest challenge facing the business in 2020.
مصدر: BusinessInsider - 🏆 729. / 51 اقرأ أكثر »
US companies warn against Trump's proposed wine and cheese duties - Business Insider'The proposed tariffs would force the price of these wines to the point where they would be unsellable,' one company told the US trade office. Now, this will hit me in the wallet... not the wine and cheese! Like him or not Trump is for USA first and secretly every other country in the world respects that.. The Democrats appear sore losers and don't respect democracy whether from Hillary's 'deplorables' , Trump is what every other country wants their leader & politicians to be.. hblodget Sell domestic wines
مصدر: BusinessInsider - 🏆 729. / 51 اقرأ أكثر »
Here are the 11 highest-valued public companies, from Apple to Aramco - Business InsiderThe list of highest-valued firms remains tech-heavy, though oil behemoth Saudi Aramco maintains the world's highest market cap at $1.84 trillion. We have the money Google is one company that can do so much good, they need to be better parents of our data
مصدر: BusinessInsider - 🏆 729. / 51 اقرأ أكثر »
A 'snowbird' retirement is expensive, but planning ahead helps - Business InsiderFrom pricing out the costs of owning your second property to preparing for all the surprise expenses that come with it, being a snowbird isn't cheap.
مصدر: BusinessInsider - 🏆 729. / 51 اقرأ أكثر »
Top business news this week: Deloitte upskilling, Tesla marketing - Business InsiderOur top stories this week, including Walmart's ad strategy, the top VC firms in the cannabis industry, and Wall Street's most accurate analysts.
مصدر: BusinessInsider - 🏆 729. / 51 اقرأ أكثر »