Bloomingdale's outlet stores and Macy's Backstage boost Macy's: photos - Business Insider

The company — which also owns Bloomingdale's and Bluemercury, in addition to its namesake department-store brand — announced anearlier this month designed to "stabilize profitability" following a period of slumping sales.

We shopped at Bloomingdale's The Outlet in Manhattan on a recent Tuesday and though the store was overwhelmed with inventory, it was also filled with shoppers. Here's what it was like. We visited the Bloomingdale's The Outlet on the Upper West Side of Manhattan. It's a three-level store that first opened its doors in 2015.Macy's launched Bloomingdale's The Outlet stores in 2010 in response to the rise in demand for off-price goods, caused in part by the recession.

"It's an opportunity to introduce the value-conscious shopper to Bloomingdale's, and at the same time serve Bloomingdale's customers who shop in the normal store and raise interest in the outlet," a Macy's spokespersonThe store is one of two Bloomingdale's The Outlets in the state of New York. The other location is in Staten Island.

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