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McDonald's vs Burger King comparison: which is better? - Business Insider

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I ate similar meals at McDonald's and Burger King to see which would do it better, and the smaller chain beat out the bigger one by a hair

if they went within 600 feet of a McDonald's location and instead ate at Burger King.

This was a newer location, so it came with self-ordering kiosks. Other chains like McDonald's and Wendy's also have these at their newer locations.Irene Jiang / Business InsiderPricing is accurate to the Manhattan locations I went to.They're thicker than McDonald's fries but just as crispy outside, and they have a lovely soft interior.These weren't the best Burger King fries I'd had. The texture inside was oddly sticky.

 

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The strategy behind Burger King's moldy Whopper ad campaign - Business InsiderBurger King wanted to spotlight its own products and business with 'Moldy Whopper,' its global CMO Fernando Machado said. .Wendys I didn't know you ran BKs marketing now too I’m still digging the ImpossibleFoods Whopper. Thanks BurgerKing ! Who wants to eat a rotten burger?
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