The YouTube star Lauren Riihimaki has built a business empire online from her success on YouTube.
She shared her influencer journey, which started during her first year of college, and how she's expanded her digital brand. This article was originally published on December 12 and has been updated to reflect the launch of Riihimaki's new HBO Max show. In 2012, Riihimaki attended a university in Toronto and enrolled in a printing program. But it wasn't as creative as she envisioned it to be, she said. That's when she started a blog, and shortly after, a YouTube channel.
Since then, Riihimaki, 26, has built a massive community through her success on YouTube. She has just under 9 million subscribers, which she calls her " "I feel like a lot of creators have a viral video that shoots them into their stardom," she said. "But I was more along the lines of just a gradual incline of growth because I've always been really consistent with uploading."
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