As Ireland's tourism and hospitality sectors prepare to reopen next week, public and private agencies in Co Kerry have combined to launch Safe Destination Kerry, in a bid to lure visitors back to a county which has had just two confirmed cases of Covid-19 in over a month.
EY said tourism was one of the first sectors to be hit by coronavirus, and would be one of the last to recover. "Safety is the absolute prime driver in the county. We have co-ordinated, as a county, our messaging around that as well to give the work of the safe destination badge, all the works we are doing on the streets - it's to create an environment of safety, both for the citizens of the county and for visitors to the county."
"It's great in instances like this to see public arms of the State working together - Kerry County Council and Kerry ETB - and the seamless way we have come together to deliver programmes that are very real and very tangible and will give immediate results to the employer, in so far as they have staff who are competent in the 'new normal'," Mr O'Sullivan said.