The announcement by Fédération de la Haute Couture et de la Mode makes Paris the first of Europe's fashion centers to confirm its Spring-Summer shows.
But, for a time, the coronavirus pandemic put the brakes on this hectic jet-setting schedule and cast a new light on existing concerns about the environmental and economic sustainability of such shows and the cycles of consumption they encourage. Some brands have embraced the digital experience: Burberry will be hosting its London Spring collection as an outdoor show that can be accessed digitally; and on Monday, Maria Grazia Chiuri, artistic director at Dior, told a conference call that it will stage a live show with no audience on July 22, in Lecce in Italy's Puglia region,Pietro Beccari, the brand's CEO, who was also on the call, indicated that the Autumn 2020 couture show, scheduled for July 6, won't be live, but that...
Both organizers and brands are facing imminent deadlines."If you're going to hold a physical event a few months from now, you have to give people some clarity around dates and timing and whatnot, in order that people can plan," he said.
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