roll, every toile… we’ve always kept everything we’ve made,” the Danish womenswear designer told BoF over a Zoom call.
“The last four months for us have been obviously challenging, but because we’re relatively small and incredibly agile we’ve moved to innovation digitally,” said Raeburn. His brand has been working on offering sophisticated customisation tools on its website, a bid to bolster a made-to-order model that makes up a portion of the company’s sales.
“Post-covid, we're going to have a bigger environmental inventory crisis than ever before, so the answer for me isn't making more stuff,” said Raeburn. “It's actually really looking intelligently about what we already have and what we can remake and what we can essentially reuse as well.” Launching an entirely upcycled line might not be a feasible option for all companies. Lucy Shea, chief executive of sustainability consultancy Futerra, recommends brands experiment with deadstock — perhaps by releasing a few “emblematic” items made from leftover fabrics — while also examining their new material use and working on upgrading their supply chain.
Little brands are not the problem, it’s the big designers, fashion houses & fast fashion that have to change 😠👎
SRuhle You can also support a small business like mine! 👉🏽SN: Please Follow & Support my Black Veteran owned business PMCandleCo 🕯
SRuhle Hey 🤷🏽♂️ We adapt 😬 There are no more wagon wheel smiths (unless you count for specialty work). But since the model-t it’s been a niche business 😐🤷🏽♂️
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