Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, California on June 4, 2018.On August 13, the wildly popular game "Fortnite" got an update on Apple and Android smartphones that allowed players to bypass the companies' digital payment systems and pay Epic Games directly.
Epic filed for a temporary restraining order against Apple that would put it back on the App Store and enable it to be updated, but a judge ruled partially in favor of Apple on Monday evening. The new option said "Epic direct payment," which is exactly what it sounds like: Instead of paying Apple, then Apple paying "Fortnite" maker Epic Games, you could pay Epic directlyBy doing this, Epic intentionally circumvented paying Apple and Google their respective cut of goods sold through their digital storefronts: 30%, an industry standard for digital platform holders like Apple, Google, Microsoft, Sony, Nintendo, and others.
Beyond "Fortnite," Epic also maintains the Unreal Engine — a set of software that's used to create games, including the smartphone versions of "PlayerUnknown's Battlegrounds." But Apple also revoked Epic's access to its software development kit, which has a major impact on Unreal Engine and the games created with it.
Epic was prepared for Apple and Google's reactions, and swiftly filed lawsuits against each company. Epic also launched a major public relations campaign against Apple — all on the same day, August 13.
I still don't understand Epic's perspective on this. They knew everything up front before placing Fortnite on the App Store, then they created their own store within the game to cut apple out. Epic networth $15B, Apple $2T. It's like a whale in the crosshairs of a Sea Bass.
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