How swimwear brand Fair Harbor hit record sales in the pandemic - Business Insider

, the cofounders of Fair Harbor, a brand that turns recycled water bottles into clothing.

Hardly, Jake tells Business Insider. Sales figures in the months following the pandemic up through June, reviewed by Business Insider, were up 1,200% year-over-year, and their overall rate of near-1,000% year-over-year growth has remained steady. They have been doing so much business these past few months, that they went ahead and launched their kid's' line. It already has 20,000 on its waiting list.

"It's been an incredibly exciting journey, we've had to keep our heads down, stay creative and stay incredibly nimble and agile," he continued.Their company started off focusing solely on men's swimsuits, but Jake and Caroline said they are now interested in creating shorts that can be used for "all different things" and have been using these past few months to show that their products go beyond just men's swimwear.

"Men hate mesh lining," Jake said. "We have heard from our customers that mesh lining has literally ruined vacations." "These stories that women and men are telling us about the irritation and the chafing, it sounds horrible," Caroline said. "That's why all of our shorts have this super soft built-in boxer brief liner that's also sustainably made." "We're very excited about the opportunity in the kids market," Jake said.

So, he teamed up with Caroline, his sister, who had an interest in fashion, and together they created Fair Harbor, a sustainable fashion brand that turned recycled water bottles into clothing.

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