Other companies donate to social causes. Sustainable sneakers start-up AllBirds, for example,on Black Friday to donate to a climate fund founded by activist Greta Thunberg. It will match all purchases with another $1.
Next year, Lowe's plans to put more than 400 products from entrepreneurs in its stores or on its website. The home improvement retailer has donatedand $25 million toward small business grants in rural communities. Those struggling businesses include plumbers, electricians and other home professionals who buy supplies at home improvement retailers, but lost business during the pandemic.
Nine companies, including well-recognized brands like Macy's, Sephora and Rent the Runway, have since signed on to the 15 Percent Pledge.James said she pushed big companies to help because she was troubled by the toll of the pandemic on Black-owned businesses. About 41% of Black-owned businesses across the country shut down between February and April, according to a. During the same period of time, just 17% of white businesses shut down, the study found.
Meanwhile, these woke consumers earn their income from a business with lots of whitey folk. So hopefully they put their own company at risk and lose their jobs.