Music producer Peter CottonTale talks working with Google - Business Insider

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Google tapped this 29-year-old producer to create its Year in Search song and he brought together over 80 Black artists, engineers, producers, and managers

. That number is up from 2.4% in 2014, as reported by Fortune.

He was able to release his debut solo album earlier this year, but his Chicago-based recording studio, which he opened just a year-and-a-half ago, was affected by the lockdowns amid the pandemic. As he was recording the song for Google, he was also juggling how to keep his studio staff, and how to keep the recording studios extremely clean.

"We had to shut down the studio for a week," Brown recalled. "We would find ways to do what we could." A main focus for CottonTale was finding a way to center the perspective of Black women, a group that he said he feels felt had been "affected the most by this year." Brown said it was important to her and CottonTale that the children's choir be compensated for its work on the song, and selected the Merit School of Music because "part of its purpose is to make sure that children of all backgrounds come together through music."

 

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