One way to determine if you need to focus more on inner work is to ask yourself a simple question, says Brigley. “Are you being the coach that you would hire? If the answer is no, what actions do you need to take in order to become that coach?” Think about what you need to invest in in order to become the person you’d want to hire.If you’re always operating inside your comfort zone, you’ll eventually hit a growth plateau.
Another way to establish yourself as a trusted source is by giving people a firsthand look at how you work. Mathie advises coaches to “show people what you’re doing and how you do it.” Share clips from your events, live coaching conversations, or transformation calls so people can see how you work.Storytelling and showing how you work can help to build connections with your audience because it’s inherently more personal.