Giving South Africans access to services that don’t consume their data using reverse-billing is easier and more sustainable than trying to deliver on the promise ofThis is the view of Datafree and Moya co-founder Gour Lentell, who believes a reverse-billing model — which he calls ‘datafree’ — is the answer to South Africa’s connectivity problems.
“Mandating that mobile operators carry the costs of zero-rating services is ultimately not sustainable,” stated Lentell. “What the government should be doing is developing a strategy to make a range of crucial services datafree — paying mobile network operators and giving a commercial incentive for networks to stand behind this.”
Lentell’s vested interest in South Africa adopting reverse-billing to achieve its broadband goals is clear, but he also has practical experience on the subject of making free data sustainable. To illustrate the success of their “datafree” model, Lentell pointed to their work with Shoprite, which he said weren’t convinced about the Moya platform in the beginning.
You know, it may be easier to just give people unlimited data deals as standard.
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