promote authenticity through support for carefully vetted local media organizations via programmatic advertising.
With the partnership, Globe has committed to direct ad spending to online news sites verified by Internews, including small and independent outlets that would otherwise have limited access to media investments from a major enterprise. Internews cited Globe’s commitment to Ads for News, calling it a valued partner in advancing responsible media investing and improving access to quality information.“Responsible media investment today will have a meaningful positive impact on communities and society tomorrow. Globe’s partnership with Internews is significant because of Globe’s leading commitment to investing in advertising on trusted local news.
Globe will, in turn, make use of its funding commitment to place advertisements on a chosen selection of trusted local news websites.