Herbal medicine industry bodies in India are looking to boost sales and acceptance of such traditional medicine amid India’s big push to become a hub for alternative therapies.The COVID-19 pandemic has given the alternative medicine industry a boost.
As a result of the pandemic, her ayurvedic orchard has become widely popular, and now she and her team are considering manufacturing their own medicines in a bid to capitalise on industry-wide demand. "That may be a market at the village level. But at urban level and export – it’s given in proper packaging with adherence to latest rules and regulations required by the regulators of India and abroad," he said.Indian's industry bodies want manufacturers to adhere to the best practices prescribed by the World Health Organization to boost exports.