Ubisoft CEO tells staff the ball is in their court to turn the company around

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In a tone-deaf email, Guillemot told staff it was on them 'to ensure we get back on the path to success'.

, and its share price has taken a hell of a bruising. But CEO and co-founder Yves Guillemot knows just whose responsibility it is to turn things around: His staff's., Guillemot told Ubisoft staff that"The ball is in your court to deliver this line-up on time and at the expected level of quality" after the company's myriad delays had"weighed on our costs and decreased our associated revenues".

To be clear, Ubisoft is foundering at the moment, and it'll absolutely require hard work from everyone at the company to steady the ship in the months and years ahead. But for the company's millionaire CEO to lay all that responsibility at the feet of his staff—and seemingly take none for himself in the process—is profoundly tone-deaf.

 

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Quite making crap. I haven’t played a game made by Ubisoft or EA in almost a decade. They’ve done such a bad job in the past decade that I doubt I’d ever come back to try one of their games again. There are so many good alternatives. byebyeUbisoft

Fix R6 Siege when?

Problem is, they're competing with themself. Every game is a bottomless openworld for hours of the same game mechanics played from years to date. They think to offer variety, but they constantly put the player on the same boat, just different skin. Hello Skull and Bones.

Have you seen how many people work for Ubisoft though?! Relative to its value/revenue the number is huge. You'd hope they could do something at least...

Maybe change your business model from empty open world game with time savers to open world games with meaningful activities and engaging gameplay and story? I mean Far Cry 2/3 and Assassins Creed 2/4 is a thing, and people really liked those.

executives with Cadillac work days, impressive titles and huge salaries have been running the company down, but it's the workers who need to fix it 👍🏼

It's been over a decade since they put out something worth buying. I wouldn't be sad to see Ubisoft disappear.

Players: we want another Splitter cell type game Unisoft: let's do another empty open world game

well with leadership like that...

Ubisoft just go upload AC black Flag. Remove all the Assassin stuff. Change a few colours bam... Release SkullandBones

CEO , they want all the money and glory , none of the blame. 🥳

Sure sounds like a good reason to eject the parasites at the top and turn the whole damn thing into a worker cooperative.

Ubisoft CEO says staff must harvest 50 dragon hearts to save the company. Weapons will not be supplied and must be scavenged or built by hand.

1. If their staff has the freedom to make critical decisions for the games this might be true. 2. They don't have the freedom and the upper management just puts pressure on them to shift blame in the future.

ubisoft so whats the ceo responsible for? Pr and collecting money?

The Devs

It's simple. Relaunch true to form Splinter Cell and Rainbow Six reboots. Done. Company saved.

Go back to the old school method of making a game that isn’t live service and is fully functional and has depth at launch - stop releasing betas as finished products or live services that are mediocre at best 🙃

It sounds like they wanna shift blame, imagine that Executives blame anyone but themselves.

It's Ubisoft. Can't really expect much from them

lmao at first i thought this was HardDriveMag

Ah, so is he going to fuck off this time and let them get some proper work done now? Or is that wishful thinking?

I assume he thinks it's the staff's fault that Ubisoft just keep pumping variations on the same basic concept over and over.

Tell me you know nothing about leadership or accountability without saying you know nothing about leadership or... oh wait... you just did. Never mind...

What a joke

Walt Disney did this. Within an hour the entire work force at the studio voted to unionize.

And they are giving everyone a raise?

Yikes.

Then he should share his salary with them?

'Why isnt our new ghost recon game making money!? We put so much MTX in there, how did you screw it up?'

The crunch will continue until morale improves.

Ubisoft is a waste of talent. They have no originality. They would have been lost without Assassin's Creed and all they did was run the series to the ground yearly. They make sequels after sequels of everything. They are a worse version of EA.

So the CEO of a company is literally trying to not take any responsibility for the company he is in charge of... wow...

Fire this guy or go bankrupt. Ubisoft needs a major change if they want a chance at success.

The janitors are going to have to scrub those floors really hard for the company not to fail.

Right, because shit decisions always come from 'staff' ....

Its like the chef telling the customers that it is up to them whether or not he cooks good food. Bro you are TRASH

I reply to the email with 'Tfosibu' and ask for a bonus for turning Ubisoft around so quickly

Maybe he should take another paycut. 1.03 million euros a year is a fuckton of money.

Ubisoft have fallen hard the last years and they never do any to go up again. Would not be supriced if they going out with that they will sell the company.

Just sell that shit to tencent and let the Chinese fix this shit if its even possible

Yeah, cause apparently that elder has no idea about video games anymore, and even less about a customer care video game company

Stop putting rape scenes in your games and actually give players some agency and maybe...who am I kidding, this guy is a horrible human being, period.

When the company gets high marks: Good job, CEO! When the company screws up: It's the workers fault, not the CEO! Blame the bottom-feeders! *sigh* typical Ubi being irrationally uncompromising

Oh Oh! It smells like bankruptcy

Gaming company CEO's need to play their product. Cause I can bet that this man has not touched a controller in decades.

'you have to make good games, I'm trying to sell this 💩 but there's too many of you and not many good games, is up to you, please'

'All of this is entirely on you! I'm only leading this company, so none of this is my fault!'

Gotta love when the person driving the ship doesn’t get that they are the reason for its success more than just the people working there. Been a manager of a company for about 3 years and if I don’t do anything my sellers won’t either. So clearly he is just doing nothin.

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