The estimated amount is microscopic compared to the more than $200 billion Google generates from ad sales annually. But the report’s data hints at the broad reach pro-life groups can have by placing these advertisements in Google results for common phrases searched for by abortion seekers. Using Semrush, an analytics tool, researchers at the
identified “188 fake clinic websites” that placed ads on Google between March, 2021 and February of this year. estimates that ads for fake clinics were clicked on by users 13 million times during this period. Some searching for “abortion clinics near me” on Google instead found results directing them toward so-called “crisis pregnancy centers” that may try to talk abortion-seekers out of treatment and offer medically unproven abortion pill reversal techniques, according to the report.
report, the company told CNN it took “enforcement action” on content violating this policy. Google has continued to face scrutiny in recent months for the steps it takes to protect abortion seekers’ location data. Nearly a dozen Senate Democrats wrote to Google in May with questions about how it deletes users’ location history when they have visited sensitive locations such as abortion clinics.
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