ANALYSIS | It's not just for creatives - all SA execs can learn from the Cannes awards | Business

Some think the Cannes awards are just for the ad industry to pat themselves on the back in an echo chamber that means nothing outside the Riviera. They are wrong, arguesCreative awards get a bad rap. There's been a long-held belief in the corridors of power that creatives in agencies like to do work aimed for award shows to swell their egos and put pretty statues in their display cases.

Thankfully, that line of thinking is now showing up that kind of marketer and CEO as the kind of business thinker firmly behind the curve regarding trends driving growth.Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.

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