SEOUL : Samsung Electronics' mobile chief said Samsung is"going in the right direction" in China, the world's largest mobile market, as it seeks to raise its lagging market share by boosting premium offerings and ties with local content firms.
"We are making efforts to reach Chinese consumers with products that fit the China market, through software optimisation that fits the China market, and I think the results are coming out little by little," Roh told reporters this week. Samsung, which was the biggest smartphone vendor in China in 2013 with about a 20 per cent market share, saw that plummet to 1 per cent in 2018 then dip further below, overshadowed by Apple and Chinese vendors like Vivo, Oppo and Honor. But by March, Samsung had recovered a 1.1 per cent market share, according to Counterpoint data.
"I think they now decide buying the right product and using it longer is much more satisfactory and advantageous to their experience than replacing quickly with a new product."