Guatemalan-born Pollo Campero opened its 100th location in the U.S. and is planning on expand quickly this coming years. On the photo: employee Giselle Aguilar carries an order of food.
The chain, which launched its U.S. headquarters in Dallas in 2007, opened its 100th U.S. location this month and plans to expand even more to gain market share in the fried and rotisserie chicken world. Its parent company, 103-year-old Corporación Multi-Inversiones, pledged to invest $190 million in the expansion over the next few years.
Pollo Campero has added other dishes to its menu to gain ground with American diners, such as mac and cheese and coleslaw., but we are also adding things to the menu so our customers have more relatable things to order,” Escarcega said. “When people say chicken, I want them to say Pollo Campero.”