SA company in hot water over false whisky claim | Pretoria News

Pretoria - A South African company has been found to have falsely portrayed its “whisky-flavoured” spirit aperitifs as being associated with Scotch whisky. Whisky watchdog, the Scotch Whisky Association and leading manufacturer of the drink Chicas Brothers, bitterly complained to the Gauteng High Court in Pretoria that Milestone Beverage and its members misrepresented its Royal Douglas and King Arthur products.

According to the applicants, this is a misrepresentation as the respondent is unlawfully competing in the whisky industry. But the whisky watchdog was still not happy and said the labelling and wording still portrayed it as whisky-flavoured drinks and consumers would thus associated it with whisky, while it was everything but the true thing.

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