founder is betting that women want more from the accessory than just something to slip into their shoes every day. Her first collection, rendered in Italian silk and Egyptian cotton, proves that she’s on to something. On the cusp of her second season, she’s looking to the next steps for the business, as well as who she wants to work with along the way.
“It was reassuring to hear Natalia confirm that if there are values and certain things that are really important to me, I should not sacrifice them, and I should look for partners who also care about or want to get on board with those same things.”“We talked a lot about what she calls ‘smart money:’ You shouldn’t be looking for just the money.
“I forget who told me this, but apparently the average relationship between a founder and an investor usually spans 10 to 12 years, which is longer thanin the U.S. It’s interesting to think of it in that way—they are someone that you will work with for a really long time, and so it makes sense that you should make sure your values align. You should make sure you want the same or similar things.”“I will say, it’s very important to find a really good accountant and a lawyer.
“That whole idea about social capital is so important. And it’s so true: If there are people who have gone through it before that you really trust, I find that those recommendations go so much further than if you’re navigating it on your own. “Natalia was really kind, too, saying, ‘If you’re looking for anything from accounting help to legal help, I know great women who are in senior positions who want to support female entrepreneurs that I'm happy to recommend you to.’ I think continuing that network effect of women continuing to support women, it’s so important.”
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