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Before Mayvenn launched, black women bought their hair mostly from Korean-controlled beauty-supply stores. “All the money was flowing outside the black community,” says Imira, who’s dressed in a dark gray T-shirt, gray sweatpants and spotless gray Nikes with no socks. He’s sitting in front of a Mac laptop and a 27-inch monitor in his office in downtown Oakland, California. Aside from two cases of Hennessy VSOP stacked by the door, a gift from a friend, the gray-carpeted office is bare.
That’s when L.A. stylist Reina Butler, a surrogate sister who had shared a home with his family in Oakland, asked him to find her a Chinese hair supplier. In 2012, he flew to China and found that human hair was a great export. Light and compact, it was cheap to ship, and retail markups ran as high as 400%. He checked U.S. Customs figures and estimated the U.S. market was worth $5 billion to $6 billion.
One of them was David Shen, a partner at seed investing firm Launch Capital. Imira took him to a salon in Oakland and two Korean-run beauty-supply stores. “I was incredulous,” Shen says. “I loved that Diishan knew this business and was willing to put the time and effort and knowledge into disrupting it.”
مصر أحدث الأخبار, مصر عناوين
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