Finding new platforms that aren't as saturated can be beneficial for growth, but your content also has to be compelling, have a clear storyline, and fit your personality, Izad said.Learning how to navigate vertical video: Instagram Stories, IGTV, Snapchat, TikTok. Understanding how different platforms monetize content."What's shifted in the last 18 months, is you're seeing a whole bunch of short-form platforms emerging," he said.
But DTC brands are important to the advertising business as well. Izad said that because influencer campaigns are outcome and data driven, DTC brands are able to see a lift in sales from an influencer campaign better than massive corporations can."Brands really need to align with the right talent to make it work," he said. "I think that's the art of branded content and relationships.
The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media Meet the company that turned YouTube's Ryan ToysReview into a business empire making tens of millions per year
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Google is ramping up its pitch for Ads Data Hub measurement product - Business InsiderGoogle is ramping up its pitch for a measurement tool that claims to break down walled gardens but agencies worry that it could make the tech giant more powerful
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Starling has hit the 1 million account milestone - Business Insider - Business InsiderWhile Starling's total number of accounts may trail other big UK neobanks, it could have an edge over competitors due to the sustainability of its growth:
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Freshworks' CEO says there's a huge opportunity to disrupt the customer support market - Business InsiderThe CEO of Freshworks had an idea 10 years ago when his TV was damaged by movers. Now his startup is worth $3.5 billion and is threatening Salesforce.
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