US Cellular expanded its partnership with Amdocs to digitize sales and service systems - Business Insider

By modernizing its internal systems, US Cellular aims to improve employee effectiveness, customer experience, and operational efficiency — here's how Amdocs will help:

Improving sales and marketing efforts through data analytics. Amdocs told FierceWireless that it would help US Cellular automate its sales system and marketing capabilities. The digitized online system could aggregate data across product segments and automatically generate data-driven reports on consumer behavior and marketing campaigns.

Personalizing content management. The new system will help US Cellular personalize the consumer experience based on more holistic user profiles, which could increase the conversion rate of prospective buyers. For example, if a consumer seems particularly apt to purchase a Samsung Galaxy phone based on past behavior, the sales system could highlight offers for those devices.

Digital transformation efforts are increasingly valuable as wireless carriers expand the range of their services and offerings. Wireless carriers now operate across numerous industries, including

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