Why purpose beats passion
In one study of several hundred employees, he notes, "we found that those who believed pursuing passion meant following what brings one joy were less likely to be successful in their pursuit of passion, and were more likely to quit their job nine months down the line." Instead of asking what makes you happy and "following your passion," instead ask yourself what you care deeply about, he instructs. By focusing on purpose, you align your work with your deepest values, and also relieve yourself of the expectation that the long slog of a career will be all happiness and sunshine. Again, Jachimowicz has research to back up his claim that chasing purpose will make you more successful than chasing passion.
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