Sustainability should be 'default' for companies, most Americans believe

Two-thirds of Americans believe sustainability should be the “default” for companies, according to new research.

This may stem, in part, from failed attempts to be sustainable in the past: 32% have purchased something from a company they thought was sustainable, only to find out later that it wasn’t.12 stylish and sustainable fashions to shop for Earth Day Respondents also said a lack of availability stops them from purchasing sustainable options — and others don’t have time to research what is and is not sustainable .Ten percent said they “always” purchase sustainable options; for those who don’t always do so, 73% said they’d like to do so more frequently.

The survey put Americans’ knowledge of certifications to the test — and found respondents might have more to learn.

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Sustainability And Purpose-Driven Branding Is The Future Of E-CommerceI am a documentary filmmaker and the Founder of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women.
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