Many financial institutions have blogs and podcasts for internal and external communications, but as the adoption of smart speakers heats up, many more are looking to establish a presence on Alexa and other voice assistants. Amazon and GoogleWhat TD Ameritrade learned after a year of producing its flash briefing
In the year since the flash briefing went live, Fava said she and her team have worked to hone it based on anecdotal feedback. Fava and a few other TD Ameritrade employees started out voicing the briefing, but eventually they tried to offload the voice work to a professional. But listeners preferred the original voices, Fava said, so they kept the work internal.
In order to speed up its internal review process, TD Ameritrade built a workflow system that checks to make sure every MP3 file complies with its own requirements, as well as Amazon's, before it moves to production, Fava said.
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