Recession-Proof Your Business With These Tough-Love Strategies

By now, you’ve probably gone through the dejection, the panic, the feeling of paralysis, just as I did. You’ve probably gained weight — no worries, my friend, we all did — but hopefully you’ve also gained a sense of clarity about the situation and about your own strengths. Crises have a way of teaching us what we are capable of.. Now is the time to define what our “new normal” means for your business.

Firstly, your long-run plan won’t succeed if your cash supply will only last for three months. In most cases, the first way to increase cash on hand is means cutting your burn. If you have not done so yet, now is the time.We have set a goal for each company to have at least 12 months of runway. Mostly this means 25% – 50% reduction in burn.”

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