Hershey digital strategy to snacking helps it thrive in pandemic - Business Insider

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Hershey has survived world wars, disasters, and economic depressions. Now, a top exec reveals how its cutting edge digital strategy is taking on the pandemic.

Since the pandemic began, Hershey has observed a large shift in consumer habits, with especially strong sales in its chocolate assortment bags and baking products.

"Our beloved brands have stood the test of time," Hershey's chief growth officer Kristen Riggs told Business Insider in an emailed interview. "We have been part of people's lives through all these moments." For example, Hershey has seen particularly strong sales in its larger five and 12 packs of standard candy products as well as in its baking segments.

 

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The chocolate is still sugarised shit though

Two words: subscription rations

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