First, the calls came from Wall Street, as many analysts and investors believed the growing cloud computing business would be worth more on its own than it is as a smaller piece of the Amazon empire. More recently, the calls have been renewed as the technology industry consolidates. While the idea has been floated for years, Bray said he's not aware if it's been discussed seriously within Amazon because those discussions would happen at the "Jeff Bezos level.
Scott Galloway, the NYU professor who predicted Amazon would buy Whole Foods, in December said he expects Amazon will make AWS a separate business to . Research firm Morningstar last year estimated AWS is worth more than $550 billion on its own, likely more now that Amazon's market capitalization has grown to $1.35 trillion.
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