Disney Plus 'Hamilton' boost bigger than early reports suggested: data - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 33 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

España Noticias Noticias

España Últimas Noticias,España Titulares

The subscriber boost Disney Plus got from 'Hamilton' was much bigger than early reports suggested, according to new transaction data

Mobile data from analytics companies this week suggested that "Hamilton" was a major hit for Disney Plus.

It was Disney Plus' biggest weekend for sign-ups this year, far exceeding the biggest weekends for its competitors like Netflix.The "Hamilton" movie was a smash hit for Disney Plus, and new data suggest that it was an even bigger blockbuster than many in the industry originally thought. The boost that Antenna observed is well beyond earlier reports that looked at mobile app download data to estimate the impact of "Hamilton" on Disney Plus sign-ups.

"At Antenna, we track data at the purchase and transaction level, so we're seeing behavior across all of the key digital distributors," Tase said.

 

Gracias por tu comentario. Tu comentario será publicado después de ser revisado.

I thought hamilton was overrated, sadly. Glad I watched it though. Saves me having to pay the price of a Theatre ticket.

And at the end of the month they’ll all cancel - they just did it to see Hamilton sorry DisneyPlus

Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más:

 /  🏆 729. in ES

España Últimas Noticias, España Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

Inside Donald Trump and Kanye West's unlikely friendship - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Bevis and butthead CNN MSNBC IdiotInChief You mean Dumb and Dumber
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Inside Regeneron's 32-year history, race for coronavirus drug - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. How far are they ?
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

The Digital Wealth Management report from Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »