TikTok's marketing head says that the app isn't just for teens, former MoviePass marketing manager files a complaint against two execs and a consultant, and a fashion influencer finds new business through CBD.Tanya Dua spoke with Nick Tran, head of global marketing of TikTok, about the popular app's appeal as it faces a possible national ban if it doesn't sell its US operation.
He said that TikTok requires advertisers to create specific creative that they aren't running elsewhere. "I don't see TikTok as being an app for a specific demo or segment or psychographic," Tran said of the app's users. "I've seen grandmas do fun dances, people coming together as a family to do engaging challenges, and content from cooking advice to personal finance tips to fashion tips.
Geery's complaint alleges that Ellis "sexually harassed multiple female staff members, including Geery" during a weekend at Coachella in April 2018. The complaint also alleges Ellis' conduct was "condoned and aided and abetted" by Mitch Lowe and Ted Farnsworth, the former CEOs of MoviePass and its parent company, respectively.
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