Todd Dipaola, CEO and founder of InMarket, argued that InMarket's focus on apps makes it better positioned to survive scrutiny than other firms, though.
The coronavirus has also thrown a wrench into location-based marketing as advertisers pull spending and people spend time at home. NinthDecimal CEO Michael Fordyce said that the deal with InMarket was in place before the coronavirus. InMarket saw a boom in business during the pandemic with people stocking up on items at grocery stores and buying groceries online.
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