McDonald's Travis Scott campaign is a brilliant marketing ploy - Business Insider

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McDonald's Travis Scott campaign is a brilliant marketing ploy that creates massive buzz — without adding a single menu item

On Tuesday, McDonald's debuted the Travis Scott Meal — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite.

McDonald's said in a memo obtained by Business Insider that Scott is just the "first in a suite of big celebrities" with whom the chain plans to partner. It's the oldest trick in the book — a fast-food chain drumming up sales with a limited-time menu offering. McDonald's debuted the Travis Scott Meal on September 8 — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite. The combo, which is the rapper's favorite meal at the fast-food chain, costs $6 and will be available until October 4.

 

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What demographic are they targeting with this poison?

Selling that garbage to the youth.

Genius ! 🙌

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