How this leather-goods company built a pandemic-proof relationship with customers

While the dramatic global events of early 2020 forced many companies to pivot their business amidst a pandemic, leather-goods design and manufacturing company Billykirk was surprisingly prepared.

Here's how Billykirk leveraged Mailchimp's powerful email marketing features to build a pandemic-proof relationship with its customers. That carefully automated series of emails have been a big success. Billykirk has seen its click-through rate go up by about 2-3% when using them — statistically significant jumps for email marketing .

For example, with the series of emails for new subscribers, Billykirk’s team can see at what point their audience starts to drop off — and make more engaging content in the future.

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