How to transform and optimize tech at a company, according to Ryder CMO

, knew she could play a critical role in helping the 87-year-old Fortune 500 company transform in a transportation and logistics sector ripe for digital disruption.

The organization required a primary driver of innovation across the company — someone who could lead an executive team charged with identifying, evaluating, deploying, and investing in emerging technologies. "I think what I bring to the table is more of an outward-facing customer perspective around technology," Jones told Insider."Organizations can get lost in their own internal processes, forgetting the voice of the customer.

Ryder's venture capital fund, RyderVentures, is dedicated to investing several millions of dollars in future applications.Asset sharing was also a growing trend, which led Ryder to launch COOP by Ryder in 2018, a first-of-its-kind, Airbnb-like commercial truck sharing platform that connects truck owners with idle trucks and shippers in need of vehicles. Today, COOP has more than 6,000 vehicles on its platform and operates in nine states.

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